VISION was born out of the desire to inspire individuality and exclusivity, connecting different people through ideas and thoughts, and bringing them together. 

VISION isn't just a brand – it's a whole vibe, a way of life, a way of thinking.  It all began with a simple goal: to ignite that spark of uniqueness and make every individual feel special. VISION is about breaking down barriers, changing perspective, and uniting people through shared ideas and dreams.

At VISION, you do you. Wear whatever speaks to your spirit, without giving a damn about what anyone else thinks. It's about embracing your individuality and connecting with others who vibe on the same wavelength. Who you are or where you're from? Doesn't matter to us. VISION welcomes everyone. It's all about inclusivity and celebrating diversity.

So, if you're down to rock your own style and join a community that values realness, then VISION is where you belong. When you buy VISION, you’re buying more than just something to wear. You’re buying into the mindset, the idea, the VISION. You are buying a completely unique, standout piece, that is original and belongs only to you. Each piece is made as sustainably as possible and with the intention of creating and sustaining a better world. VISION is by a dreamer for dreamers.

VISION is meticulously produced from start to finish by the designer himself, including an intricate production process which involves everything from the initial design, sewing and screen printing, to embroidery and customization. Created independently for those with an independent spirit, VISION representsthe future of fashion in an understated, yet powerful way. VISION fashion derives from a curated canvas, handpicked and transformed into a unique work of art. From sourcing to delivery, each garment undergoes a journey of selection, styling, and customization. Handcrafted with care and attention to the finest of details, every VISION creation comes with limited availability, symbolizing the power of individual expression. VISION unapologetically celebrates bold living and singular style, offering wearable art that resonates. Each piece is truly ONE of ONE, embodying the essence of originality.

VISION started as a dream that has turned into reality. The creative direction is overseen by Bijan, the visionary behind VISION. Starting with a background in engineering and an immense appreciation for fashion, he began creating something that people can relate to. Without a formal education and training in fashion, and failing a few times along the way, he picked himself up and his passion to create, drove him to pursue his VISION. Self-taught to use a screen printer, sew, embroider, and customize clothing, to create something meaningful and unique.

Bijan didn't follow the traditional route into fashion, nor does the VISION aesthetic. His hands-on approach from start to finish is a dedicated mission: from the stitching and screen printing, embroidering and even the packaging, his hands are all over every piece.

Over the years, he carefully selected individual vintage pieces that stood out to him from different vintage stores and markets around the world.